Face Serums are a popular addition to skincare routines, and many people wonder about the best time to apply them – in the morning or at night. As serums are rich in active ingredients, the ideal time to apply them is in the evening, before bed. This allows the serum to work overnight, penetrating deep into the skin and providing maximum benefits. During the night, our skin goes through a natural rejuvenation process, and applying the serum before bed can enhance this process by delivering nourishing ingredients to the skin. Athena’s Grace Midnight Serum, a top-rated serum, is specifically formulated to be used at night and can help improve skin hydration levels, texture, and the appearance of wrinkles.